The high-energy red and bold, script typography of the Coca Cola logo both suit the brand well, but those same design choices might not work for more relaxed brands like a yoga studio or massage parlor. The most successful ones are those that best represent their brand. Check out this article to learn more about choosing a name for your business. You could also choose a logo that either illustrates your restaurant’s name or gives your name a second or deeper meaning. As you scroll through the examples above, notice how the names and logos complement and enhance each other.
Anything is possible.īut consider that restaurant names and logos need to go hand in hand. You can play it safe and name it after yourself or use a name that refers to the cuisine you’re serving, but you can also get creative. Logo design by Project 4.īefore you can create a logo, your restaurant needs a name. Choose the perfect restaurant name A creative restaurant name combined with the perfect logo.
BIJOU RESTAURANT LOGOS HOW TO
Get a full introduction to the craft in our article on how to design a logo.
Logo design is a nuanced specialization of graphic design that encompasses aesthetics, branding & marketing, composition, color theory, typography and artistic skill. If you’re just starting to develop a logo for your restaurant, the creative process can be intimidating. Via Central, Lima via Sühring, Bangkok The fundamentals of restaurant logo design Whether your style leans more minimal or you’re drawn to elaborate details, your upscale, first-class vision can be communicated in countless ways. Hand-drawn elements communicate precision and intentionality, while nostalgic fonts inspire a more sentimental and romantic ambiance. Upscale logos need to match the decadence of your restaurant. 61 amazing ideas for restaurant logosĮlegant touches and extravagant visuals can masterfully tie in the ambiance of a memorable fine dining experience. The best restaurant logos look great there and everywhere you would want to show them off. Who is sitting down at your table or waiting at the bar for their drink? Speak directly to them and what they need.įinally, don’t forget to imagine how your logo will look on the sparkling, massive sign that welcomes your customers. Your logo should help bring new customers in and draw familiar faces back, and that’s why it’s important to define who your target audience is and what visuals they expect and enjoy. Make sure you carry this personality consistently through all of your designs. Then, consider how design elements can elevate that.įor example, bold graphics may fit well for modern eateries, but they might not work for the atmosphere of a laid back cafe or a location that’s more traditional. Start by identifying every piece of your restaurant’s personality, which includes the atmosphere, decór, type of food, region of cuisine and price point. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Louise Fili, an award-winning Italian-American graphic designer who specializes in brand development for food packaging and restaurants, says the importance of thinking through all these questions beforehand is all “about knowing what you don’t know.” Wherever you’re at with your brand, this will give you a great place to start.īy completing this form, you agree to our Terms of Service and Privacy Policy. There’s a lot to consider as you start dreaming up your restaurant logo design: cuisine, location, style, personality and, perhaps most important, your customers. What sets the best restaurant logos apart from the rest? In this piece, we’ll run you through a variety of delectable restaurant logo ideas that are sure to inspire you and tickle your taste buds. Not to mention in the world of hospitality, branding can boost your bottom line, with the majority of small businesses in the industry (83%) claiming it contributes to revenue growth. Whether you create culinary delicacies or serve up pub grub and beer, having a great restaurant logo is important because you want to be remembered. In fact, according to a recent survey we at 99designs by Vista conducted, 87% of small business leaders in hospitality accredit branding for attracting new customers and 93% say it helps build trust 1. It’s what catches a second glance from potential customers, sets a mood and can even stir up discussions on social media and foodie blogs. The best restaurant logos ensure that you stand out among the already-crowded culinary competition. Mouthwatering menus and outstanding hospitality keep your customers coming back to your restaurant, but how do you get them through the door? Great restaurant logos are the secret ingredient.
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